1. Obama's campaign on YouTube was so much more successful that McCain's because Obama made his videos entertaining and informative. He made a lot more videos than McCain and thus appealed to a lot more people, racking up the equivalent of several million hours of view time by the end of the election.
2. YouTube changed elections in the U.S. because now people can watch ads and form opinions on their own time; plus the amount of money campaigning cost will go way down since making and posting videos on YouTube is free. I think that it's a positive that people always have access to candidates. People can become informed on all the candidates on their own time and form their own opinions by the videos the candidates choose to post, and hopefully the amount of mudslinging will go down at least a tiny bit because instead of trying to guess the demographic their information will be distributed to, the candidates can just let people find it on their own.
It is very convenient to be able to glean information off the Internet at your own pace and be entertained by it at the same time. McCain certainly missed the target when it came to mass media via the Internet. Someone in charge needs to be wise to today's available technology.
ReplyDelete